Bentley and Breitling are renewing their partnership yet again in order to continue their 15-year relationship. The partnership between the two brands started all the way back in 2003 when Bentley entrusted Breitling to create a clock for the Continental GT.
In the past, the collaboration between the two companies culminated in the form of the “Breitling for Bentley” collection. Now, Breitling will put the Bentley edition watches into their core product lineup. The first watch that will be added into the lineup will be the Premier B01 Chronograph 42 Bentley British Racing Green. Additionally, Breitling will be celebrating Bentley’s centennial with a limited-edition timepiece next year.
“The long-standing collaboration between Bentley and Breitling is a shining example of how, when two like-minded brands work together in an authentic way, the performance of both is enhanced,” says Adrian Hallmark, Chairman and Chief Executive of Bentley Motors. Hallmark was actually Bentley’s Board Member for sales and Marketing when the original agreement with Breitling was signed.
“Bentley and Breitling share so many values,” says Georges Kern, the CEO of Breitling. “Both companies are known for quality, performance, and design excellence, and both can build on powerful historical legacies. It’s an ideal partnership, and, after more than 15 years, it is a pleasure to add another chapter to it.”