Audi has once again proven themselves to be a beacon of innovation in the automotive world, winning the title of “Digital Brand Champion 2013,” according to an announcement from WirtschaftsWoche, a weekly business news magazine based in Düsseldorf.
In a Sept. 9 release from Audi, Member of the Board of Management for Sales at Audi AG, Luca de Meo, described how maintaining a digital presence has been a critical component of the brand for years. “To us,” Meo stated, “the Internet is the world’s biggest innovation lab. It offers us a chance to consistently try new ways of presenting our brand and approaching people.”
WirtschaftsWoche compared the 200 best-known German Brands across 20 separate industries, evaluating their ability to successfully guide their brand into the digital age. Particularly notable was Audi’s ability to provide quick response times to their audience.
To read the full release, check below.
Audi named “Digital Brand Champion 2013”
– Study by “WirtschaftsWoche” singles out best digital brand
– Sales chief Luca de Meo: “Digital innovations bring the brand and
customers even closer together”
– Audi scores points on the web with relevance, consistent messages and
great customer loyalty
Ingolstadt/Düsseldorf, September 9, 2013 – Audi is the most successful brand of
the digital age: This is the result of a study by the business magazine
“WirtschaftsWoche” regarding the online presence of the brand with the four
rings. Among 200 German brands, Audi distinguished itself as “Digital Brand
Champion” by distributing relevant content in a convincing digital form that
successfully creates a bond between the user and the brand. For Audi, the
presence via a multitude of digital formats has already long been a component of
the brand communication.
“To us, the Internet is the world’s biggest innovation lab. It offers us the chance to
consistently try new ways of presenting our brand and approaching people,” said
Luca de Meo, Member of the Board of Management for Sales at AUDI AG, regarding
the company’s digital strategy. And: “At Audi, we think ‘digital’ from the start, in
everything we do: In order to surprise users with unconventional ideas and carry on a
direct and personal dialogue with them.”
With its annual “Digital Brand Champions” ranking, “WirtschaftsWoche”
distinguishes the companies that have most successfully guided their brands into
the digital age. The study commissioned by the business magazine compared the
web strategies of the 200 best-known German brands in 20 industries. Decisive
criteria in the study included for example consistency of the messages across all
channels, a high degree of innovation and continuous interaction with users. Audi
stood out among all of the brands studied. “Audi has a compelling presence on all of
the digital platforms. The Audi brand is popular in social communities because,
among other things, it impresses users by offering them relevant content, quick
response times and excellent usability,” the study concluded.