Audi is launching a new advertising campaign for the 2015 Audi A3, which hits showrooms in April. A press release sent out today from the automaker details three commercials that star a handful of celebrities and the new A3.
The first commercial, “Dues,” stars comedian Ricky Gervais, celebrity chef David Chang, internationally-acclaimed photojournalist Lynsey Addario, comedian Kristen Schall, gold medal winning boxer Claressa Shields, street artists Cyrcle and inner city church choir Voices of Destiny. Each person or group featured in the commercial recites a line from “We Are the Champions” by Queen. This commercial can be seen above.
(See also: Official: Audi A3 Cabriolet)
The second commercial, “Names,” stars Gervais behind the wheel of the new A3. In the backseat is a child who reads off Gervais’ Twitter feed aloud, highlighting the car’s 4G LTE connectivity that turns the car into a WiFi hotspot. This commercial can be found immediately below.
The last commercial is called “Touch,” and this commercial is focused around the 2015 A3’s MMI® touchpad with handwriting technology. Chef Chang is behind the wheel of the A3, searching for one of his contacts with just a swipe of his finger on the car’s touchpad.This commercial can be found immediately below.
While the “Dues” commercial highlights the company’s ability to refuse compromise, the last two are all about new technology that makes the A3 a very innovative vehicle. Which commercial was your favorite? Leave your pick in the comments below.
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