The car industry’s shift toward sustainable energy sources is picking up speed at an ever growing pace, and Aston Martin has introduced their electric vehicle: the RapidE concept car.
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The British marque announced this commitment to developing a zero emissions vehicle during a visit from Prince William, the Duke of Cambridge, Catherine, Her Royal Highness the Duchess of Cambridge, and Chinese President Xi Jinping. As a press release and video issued today by Aston Martin describes, the electric Rapide S is on display outside of London’s Lancaster House, where the royal meeting took place.
“The exciting RapidE concept tangibly demonstrates the capability and ambition of Aston Martin towards developing low- and zero-emission sports cars,” stated Aston Martin CEO Dr. Andy Palmer in the release. The initiative comes as part of the British GREAT campaign, an effort to “showcase the best of what the UK has to offer” to the world in the hopes of attracting new business, investments, students and visitors.
Research into the EV’s development will come from a joint effort by Aston Martin and ChinaEquity, a Chinese investment group, marking a point of success for the campaign. President Xi is currently on a four day visit to the United Kingdom; as the BBC reported Oct. 20, his visit is part of an initiative to strengthen ties between the two countries. During a state banquet, “the Queen hailed the ‘milestone’ visit of President Xi and declared Anglo-Chinese ties were being taken to ‘ambitious new heights’,” described the BBC.
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Should development between ChinaEquity and Aston Martin be successful, it’s expected that the RapidE electric vehicle could plausibly come to market within the next two years.
Stay with us for more updates on this electric vehicle as they are released, and in the meantime, find one of Aston Martin’s fuel-powered models from our exclusive listings below.
(Source: Aston Martin, YouTube, BBC)
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