In an effort to continually remain ahead of the competition while retaining the ability to predict customer demands, Aston Martin has unveiled a new concept car to the masses: the Aston Martin DBX.
This concept features countless unique features that have yet to appear in Aston Martin’s lineup, but most notable is the fact that the DBX will be a completely electric car. A press release issued today confirmed the unveiling of this EV from Aston Martin at the Geneva International Motor Show, introducing a “piece of fresh, bold thinking about what Aston Martin GT customers around the world could request of [Aston Martin] in the future.”
The technological advances don’t end at the use of lithium sulphur cells instead of a gas-powered engine. Bespoke heads-up displays for both driver and passengers will join auto-dimming glass to create an even more luxurious interior. Nubuck leather is used extensively and detailed with gold pin striping, creating a stark contrast against the technological elements.
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As for the exterior, the design is undoubtedly a departure from Aston Martin’s norm. The enlarged wheel wells and raised suspension are almost reminiscent of the Audi Nanuk Quattro concept unveiled in 2013, which is to say it seems that the DBX will be more adept at handling various types of terrain should it make it to production.
It could be a matter of a few months or a few years before we find out of the DBX will have a production version created, but in the mean time, stay with us for updates from Aston Martin and the Geneva International Motor Show.
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(Source: Aston Martin)
