Acura Concept Cars News

Revealed: Acura’s Famous ‘Precision and Performance’ Motto Embodied in New Precision Concept

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Unveiled at 2016 NAIAS in Detroit, Acura debuted the Acura Precision Concept. Designed by their California Design Studio, the Concept marries meticulous design, intuitive technology and power.

The Acura Precision Concept touts an innovative design with a muscular exterior characterized by strong lines and a wide stance that transition seamlessly into a dramatic interior, which Acura describes as, “where cantilevered surfaces meet with striking tones, expressive surfacing and modern detailing”.

Acura Precision Concept 01022016 (2)
By Alex Tillman

The Acura Precision Concept also extends beyond physical design with its digital human-machine interface (HMI). Exploring the relationship between man and machine, the HMI provides a more intuitive connection between the two. According to Acura:

The ultra-wide and curved center screen is operated by a floating touch pad suspended on the cantilevered center stack. Upon entry, the system scans each occupant and selects personalized features and functions, including maps, audio and customized vehicle performance settings.

As stated in a press release by Acura’s global creative director, Dave Marek, “The Acura Precision Concept is more than simply a concept vehicle, it is a design study model that literally will shape the direction of all future Acura products around our Precision Crafted Performance DNA.”

Acura Precision Concept 01022016 (1)
By Alex Tillman