If you think social media is just about seeing pictures of cats and cars, think again. Switzerland-based watch manufacturer SevenFriday is now being carried at J.R. Dunn Jewelers thanks to their social media presence.
According to a press release issued by J.R. Dunn Jewelers Feb. 6, they came across the SevenFriday watches by following @watchanish, a watches-fashion-lifestyle blog. Co-owner of the jeweler, Sean Dunn, was impressed with SevenFriday’s ability “to grab the attention of customers – and businessmen, like him – to build its brand image and take advantage of social media’s word-of-mouth benefits.”
SevenFriday’s Instagram page is an example of how connected they are with their customers. They are constantly interacting with fans and sharing pictures sent in, showing their watches as a part of everyday lives. Because of this, J.R. Dunn believes that “they don’t just own a watch; they’re part of an online network and unique community.”
The mission behind SevenFriday’s approach to social media is simple: go where the people are. And to say that this philosophy has worked is an understatement. Daniel Niederer, founder and majority owner of SevenFriday, states in the press release that he uses social media to show their line to people and let them see how their timepieces “challenge traditional watch-making with bold, colorful designs.” He also adds, “we are becoming increasingly well-known and recognized through our social media following. Increasingly, social media is an important part of business and marketing plans to influence purchasing decisions.”
Each of SevenFriday’s pieces is crafted in stainless steel and is offered in a variety of finishes. Also, each features a 47 mm case, “an intensely detailed and layered openwork dial,” calf leather straps, a specially hardened anti-reflective mineral glass, integrated lugs and Miyota movements. They are also water-resistant up to 30 meters.
You can purchase these watches by either visiting JRDunn.com or visiting the J.R. Dunn Jewelers showroom in Lighthouse Point, FL.