Rolls-Royce has begun making a point of reaching young buyers, as well as buyers who have never owned a Rolls-Royce before. The Phantom Drophead Coupé was their first move towards this goal, and now they’ve announced plans for the next step: the Wraith Drophead Coupé.
“The early signs with the Wraith are that it is achieving all our goals,” said Torsten Müller-Ötvös, CEO of Rolls-Royce, in a Nov. 1 AUTOCAR article. He continued to say, “Most importantly, the reviews are very positive. The car delivers on the promises we made. We are also seeing that early orders are bringing in customers who haven’t bought a Rolls-Royce before and who perhaps wouldn’t have considered one.”
The company has seen great success with the uprising demands in Asian markets, as well as American, primarily for Phantoms. The “Drophead” theory of making their vehicles sportier and more freedom-inspired has surely been a great contribution to that success.
Müller-Ötvös also noted in the same article, “We have already had customers who own Ferraris come to us and place orders. They are not replacing their Ferraris, but they now see an alternative option, where they can travel quickly and with the ultimate luxury. That is very promising.”
The Wraith, which took duPont REGISTRY’s 2014 Exotic Car Buyers Guide Best Ultra Luxury Award, is a stunning luxury vehicle that will only become more extravagant when topless. The Drophead version, however, is not set to be available until 2015.