Rolls-Royce has recently become another luxury manufacturer to seeing increased sales in China. To adapt to and incorporate the Chinese culture, and to astonish consumers around the world with their custom trim capabilities, they’ve created the Rolls-Royce Ghost Golden Sunbird. The exotic sedan takes luxury and combines it with Chinese history to create a golden trim inside and out that bring this one-off Ghost to a new level.
An ancient Chinese symbol can be found inside of the Golden Sunbird, along with golden sill plates that are meant to distinguish the vehicle as “one of one.” Rolls-Royce says that 75% of Ghosts sold around the world are of a custom touch, and 48% of Ghosts sold to Asia between January- March alone contained personal details of all sorts.
Customers of Rolls-Royce have the opportunity to order their vehicle with custom touches of almost any variety. From the exterior to the interior, the paint can be matched to any color and the trim can be made from almost any material of choice, even from a specific tree or metal. Attention to detail is never missed, as displayed on every completed Rolls-Royce. Details especially defined the Celestial Phantom, which left us more star gazed than ever.
The Celestial Phantom displayed the company’s abilities to convey elegance and spirit into their love for attention to detail. But the Golden Sunbird is on a level of its own. It boasts the luxury and platinum engineering of a modern day Rolls-Royce by displaying their distinguishing capabilities and love for their consumers. Platinum, while always exquisite, has never quite looked as glamorous as when it’s been wrapped in gold.