This month Porsche hit a milestone with their 4-door Panamera by producing 100,000 examples. The Porsche Panamera debuted in 2009 and was the first of its kind, with many followers in suit. A quarter of the Panamera sales went to the United States within the last three years. I think that Porsche recurring success is due to their understanding of consumer wants and needs. This is entirely evident if you look at the variations Porsche created of the Panamera. Eight different models of the Panamera were created in three years, with a price range of a little over $80k to just over $160k. The different models range from the base model, to a full-blown 4-seater race car that does 0-60 in three seconds flat. That’s impressive in all aspects, but what’s most impressive is their hybrid model called the “Porsche Panamera S E-Hybrid” which gets close to 42 MPG. To give you a perspective on how outrageous that is, the Toyota Prius gets 51 MPG on the highway. Porsche’s 100,000th Panamera Platform just so happened to actually be a S E-Hybrid. I would have to say well done to Porsche for keeping their historic performance and styling while adapting new performance and styling, all the while making sure customer needs are met and taken into consideration.
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