“…Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship.”
From the outside, this concept is by far one of the most futuristic and bizarre Rolls-Royces ever produced. Measuring in at 19.3 feet long, it has a long sleek body that has massive air channels running behind the front wheels. For all of the wheels, their presence is hidden by wheel covers, a common aesthetic found in futuristic concepts.
“With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past,” noted Giles Taylor, Director of Design, Rolls-Royce Motor Cars. “We wanted to be as innovative as possible and at the same time transcend the design history of the marque.”