The 2017 Ford F-150 Raptor is quickly becoming one of the automaker’s most popular trucks, thanks in part to a successful product launch on Ford.com and at their dealerships. According to a press release issued today, the American automaker noted that they’ve had more than 90,000 hits in their Raptor build and price site within the first 10 days of launch.
In the press release, Ford details some of the most popular packages and other interested factoids regarding the truck.
- 91% of orders are for the SuperCrew
- 90% of orders include the luxury group package
- 77% of orders include the technology package
- The largest markets include Texas, California and Florida
- Shadow Black is the most common paint color
“This is one of the fastest and most popular product launches we’ve seen in some time,” says said Rob Rosenbach, Ford F-150 brand manager. “Traffic volume on the Raptor pages is more than five times our other performance vehicle lines, with dealer demand far ahead of expectations. This demonstrates the Ford Performance team hit its mark with the new F-150 Raptor.”
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