Koenigsegg is in the business of creating hypercars; Hasselblad is in the business of creating exquisite cameras. While the two companies may be in two different markets, they have one thing in common: they are both Swedish. To celebrate their country of origin, the two companies came together for one of the finest hypercar photoshoots.
Showing up to take the images was Ming Thein, Chief of Strategy for Hasselblad, and his team. The entire photoshoot took two full days around Ängelholm, Koenigsegg’s hometown. Thein and team used the Hasselblad H6D-100c camera, as well as the DJI M600 for aerial photography. As for the subjects, Koenigsegg took out an Agera RS and the new Regera hypercar.
Along with the images of the cars, there are Thein also captured Koenigsegg’s factory and the workers that build the incredible cars. Frankly, these images, showing almost every stage of the production process, are quite captivating. A few of the images can be found in this article, but the entirety of the photos can be found in Koenigsegg’s latest blog post.