From sundaes to sandwiches, it’s always more fun to build your own. Mercedes-Benz has come up with a new program that will allow customers the opportunity to have a hand in the making of their vehicle. But the only tool they’ll have is a computer mouse. The 2014 Mercedes CLA250 is now fully customizable. It starts at $30,825 but that price quickly increases as optional packages and finishes are added.
The base model comes in 10 colors. White, red, and black won’t cost you anything but there’s a $750 up charge for metallic colors. They even offer a matte silver finish but it’s a little pricier at $2500. The first package on a list of many is the sport package. Costing $2000 this package comes equipped with a body kit, upgraded brakes, chrome diamond-block grille accents, and 18-inch five spoke wheels. Most people don’t have a problem with the Mercedes-Benz leather alternative MB-Tex, but if you’re craving the smell and feel of the real stuff you can get a $1500 leather seat package. Keeping to the two grand theme, the multimedia package rings in at $2370. This includes a rearview camera, a navigation system with seven-inch display, satellite-radio-based traffic and weather updates and a six-disc CD player. But the options don’t stop there. The $2200 Premium Package includes dual-zone automatic climate control, upgraded sound system, heated front seats and auto dimming rearview and driver’s side mirrors.
When fully loaded the price hikes up to about $47,520, getting ironically close to the price of the CLA250 AMG. It may not be the hands on experience you were craving but for some people this is as close as they ever want to be to building their own car. All things considered it’s a pretty neat feature.