When shooting for a dealership you have to remember what the purpose of the shoot is. The majority of the time that purpose is to “sell the car”. You want the photos to be simple while also being good enough to grab the attention of a potential buyer. For me this means taking a car to one or two locations for “beauty shots” while also getting “normal” photos with a simple white background to show off everything the car has to offer. A perfect example of this was the Lamborghini Gallardo Spyder I shot for Maserati, Bentley & Rolls Royce of Nashville.
To start off the shoot, I shot the car in front of a white background to get photos that covered every important part of the automobile. For the “beauty” shots I wanted to get photos of this car on a backroad. Cities or an industrial background really would not fit this car so I found a nice background full of trees, rocks and other things found in nature. With the Gallardo being a spyder I made sure that in all of the “beauty” shots the car had its top down. The bright orange paint on the car made it really stick out and grab the viewers attention while sitting in front of the green background. Another main part of this photo shoot was making sure it was good weather. Shooting a topless Lamborghini during a cloudy/rainy looking day would not make any sense.
Afterwards, I did very little editing on the computer, mainly just making the car brighter to add more attention to it. The final result was a great set of photos that showed everything the car had to offer while also showing it in an environment that the new owner would more than likely be driving on in the near future!
(Article and photos by: Tanner Mashburn)