Though the world economy has been struggling to regain footing since the 2008 market crash, the luxury automotive industry has been bucking the trend and growing at unprecedented rates – a pattern that has very clearly continued through the beginning of 2015.
Press releases from Mercedes-Benz, Porsche, Audi and the BMW Group have all confirmed an overall increase in worldwide sales and deliveries for this year so far. If there was ever a good time to be a part of the luxury automotive industry, it’s right now.
In the United States of America’s market, Mercedes-Benz USA announced March 3 that their sales hit record levels in February, increasing 4.5 percent over 2014’s numbers to reach a total of 23,616 units delivered. This is being credited primarily to sales of the C-Class, which increased by 25.8 percent to 7,072 sold.
This growth from Mercedes-Benz USA comes despite an especially difficult month for weather in the United States, with storm after storm blowing in and dumping feet of snow across the nation. In a Jan. 5 press release, Porsche Cars North America reported a slight drop in sales for February, but an increase overall for Year-to-Date deliveries.
Casting an eye back toward the global success, Porsche AG distributed a press release today announcing their global sales numbers for February and the Year-to-Date, all of which increased. Worldwide Porsche sales for February reached 14,836 units, bringing the Year-to-Date total up to 30,880.
BMW Group announced similar sales numbers in a March 10 release, with 131,416 BMW and 20,303 Mini vehicle sales contributing to their total of 151,952 total for the year’s shortest month.
Audi AG announced their sales for February in a release March 8, stating that a 4.2 percent increase over 2014’s numbers put their worldwide deliveries at a total of 122,550 for February. This increase in sales will certainly behoove all of Audi’s employees. On March 10, Audi announced the average bonus each employee will receive as a result of their profit-sharing philosophies. Each of the marque’s 80,000+ employees will receive an average of $7,043 – a number that’s only set to increase as total sales and profits also rise.
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(Source: Audi, Daimler, BWM Group, Porsche AG, Porsche Cars North America)