Next year will be the 50th anniversary of the GT40’s 1-2-3 finish at LeMans. Also celebrating a milestone is the racing video game series Forza Motorsport, which is now a decade old. In an unprecedented co-branding campaign, Ford Performance allowed Xbox engineers behind the scenes to showcase the development of the new GT and its unveiling as the cover car for Forza Motorsport 6.
In a video uploaded to Xbox’s YouTube page Jan. 24, the curtain is raised to reveal the hands-on nature of automotive styling. Beauty is in the details, as we see artisans hand crafting individual body parts. From the steering wheel to the taillights, the Ford GT will share very few components with other models. For the first time in an American car, carbon fiber is being used as a stressed element. This is territory we thought belonged solely to Koenigsegg and Pagani.
(See Also: New 2016 Ford GT Unveiled)
After taking you fully behind the scenes of the car’s actual development, the video turns to the “virtual driving experience” that will be afforded to anyone with an Xbox controller. Chris Svensson, Ford Motor Company Design Director for the Americas, likened the video game driving experience to posters on a wall.
“Way back in the seventies, kids just had a poster on a wall, but it was enough, this beautiful image on the wall was enough to drive a passion. What Forza brings to those guys is it brings the poster on the wall to life,” Svensson explained.
“Forza gives us a new opportunity to kinda tell that story to a new audience,” said Henry Ford III, the Global Marketing Manager of Ford Performance and great-great grandson of Henry Ford, in the video. Creating a car of this caliber is not cheap. The amount of time and energy spent in this phase probably won’t allow the car to make a profit, but that’s not the point. This car is a statement to the world that Ford is still a leading force in the industry.