Ferrari announced yesterday, Sept. 11, that for the first half of this year they have hit multiple sales records. On June 30, Ferrari recorded revenues of 1,348.6 million euro, a 14.5 percent increase when compared to the previous year’s financials. Meanwhile, trading profit reached 185 million euro (+5.2%). Both of these figures are “completely unprecedented in Ferrari history,” according to the press release. All-in-all, Ferrari received 127.6 million euros in net profits for the first half of 2014, a 9.8 percent increase, also another record.
What’s interesting about these numbers is the fact that Ferrari delivered 3,631 homologated cars in the first half of 2014, a decrease of 3.6 percent. This means, even with less cars going out, they are still making record sales. What’s more, the press release states that by the end of 2014, Ferrari will have an increase of 5 percent in number of cars delivered.
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Of those cars delivered, 1,062 of them were delivered to the USA, a 13 percent increase. This is a great figure to be announced the same year as the 60th anniversary of the sale of the first Ferrari in the country.
“It gives all of us here at Ferrari a sense of great satisfaction to continue to achieve record financial results, particularly given that production was limited. I am sure that in a few months’ time, we will be marking the end of a truly extraordinary and unprecedented year. Sales will also increase by several percentage points to avoid excessively long waiting lists,” said Luca di Montezemolo in the press release, adding, “To celebrate Ferrari’s 60th year in the USA, we have developed a special car of which just 10 examples will be built, in addition to planning a major event in Los Angeles to bring together all our American clients and collectors, and a charity initiative.”
We would like to take this time to congratulate Ferrari on their record numbers and hope for continued success.