In the studio they wanted to show off the elegance and minor details. “ Most people
associate Lamborghini with speed and power but I wanted to slow things down, at least
for the time being.” Taylor Smith
Dustin Lane (DOP) shot the commercial on the Canon C300 with L series lenses. A
Dana Dolly on 6ft rails was used to achieve the pans across the vehicle.
After a few hours after keeping her locked up in the studio for awhile the tables turned.
The production moved outside to show the true power of the Lamborghini Gallardo. Pre-production
was key for this shoot to keep the cars and crew safe. Rocksmith was lucky enough to
ﬁnd a 20mile stretch of interstate that had not been opened yet. This allowed them to
run high speeds without any other cars around. The Lamborghini was using racing fuel
for the ﬁrst time increasing the HP by 300! If having 1,200 hp Lamborghini was not
enough we also had a Ford GT running along side of it for good measure. Remote
control Quad Helicopters were used to Carry a Canon 5D above the Natchez Trace
Bridge. Its always a bit nerve racking watching one of your cameras hovering over a
200ft bridge but we got the shot! Many people were apart of this shoot and I cant thank
them enough for all of the hard work that went into making this spot.
Taylor Smith is a music video and commercial director based out of Nashville TN. His
new company Rocksmith Creative recently teamed up for a passion project to
showcase Underground Racing and capture the beauty of this UGR Lamborghini
For more information visit Rocksmith Creative