It’s pretty well-known that many companies use famous names to help sell their products during prime-time advertising like the Super Bowl, and the auto industry is no exception. For Super Bowl 50, carmakers are pulling out all the stops and have some of the hottest celebrities featured in their commercials. Check out some of our favorites below.
Audi strikes an emotional chord with their audience, depicting an aged father, once an astronaut, staring blankly out the window until his son comes in with a little relief. He hands his father the keys to a brand new Audi R8 and climbs into the passenger seat as new a new light shines in the eyes of his father. Throughout the commercial, we see glimpses of the aged man’s time as an astronaut, juxtaposed with the proud look of his son, while David Bowie’s “Starman” echos in the background.
Check out the heart-warming commercial below.
The 30-second commercial slot for Acura’s new NSX features the famous vocals of the one and only David Lee Roth of famed band, Van Halen. As the brand introduces different angles of the popular NSX to a backdrop of bold colors, Van Halen’s iconic hit, “Running with the Devil”, saturates the background. Acura sure knows how to make a statement.
Check out the senses-grabbing video below.
With a 30 second slot during the 2016 Super Bowl, Mini USA wants to you know that regardless of how you feel about the car maker, they don’t care what you think. Starring Serena Williams and Tony Hawk, two athletes known for their no-holds-barred approach to criticism, star in Mini’s commercial alongside a host of other celebrities that have faced their own fair share of public judgment. Mini is well aware of the social construct centered around its car and those who own the vehicle, and the car maker is looking to “Defy Labels” as the commercial is aptly titled.
Check out the behind-the-scenes video below.
There’s nothing quite as terrifying as picking a girl up for a first date, and Hyundai brings in a dose of humor with Kevin Hart. Hart, who plays the father of the aforementioned teenage girl, shows off Hyundai’s new “Car Finder” feature as he hilariously follows his daughter and her date from one location to the next. Check out the video of the commercial below.
Which one is your favorite? Let us know in the comments below!