Sales were on a sharp incline during the entirety of 2014 for automakers across the board, with most reporting record numbers of deliveries that hit unprecedented levels, despite growing competition and slumping economies around the globe.
(See Also: McLaren Sees Record Sales for 2014)
Audi, Mercedes-Benz and the BMW Group all issued press releases on Jan. 9 that reported similar trends for their year-end sales, patterns which the competitors all intend to have continue throughout 2015. More than five million new vehicles were delivered between the three, a sure sign that the automotive industry is stronger than ever.
With a total of 1,650,010 deliveries, Mercedes-Benz recorded a 12.9 percent increase over 2013’s numbers, marking the fourth year in a row that the automaker broke its record for delivered cars.
Audi saw the fifth year in a row of deliveries increasing by more than 100,000 units worldwide, with sales increasing by 10.5 percent. Approximately 1,741,100 cars were delivered by the brand, just a scant 90,000 more than Mercedes-Benz.
The BMW Group, which includes BMW, Rolls Royce and MINI under its umbrella, saw some of the most impressive numbers of the bunch, breaking 2,000,000 deliveries between the three worldwide for the first time. Though it’s only an increase of 7.9 percent from 2013, there were 2,117,965 deliveries from the group in 2014, with 1,655,138 deliveries for BMWs alone.
2015 is sure to be full of some heavy competition from the three automakers, with each pushing further into the markets of autonomous driving, electric vehicles and crossover models in ways the general public has never seen.
Be sure to stay with us for more information from the industry and to see which of these giants will conquer their corner this year.
(Source: BMW Group, Daimler, Audi)