BMW is launching themselves into the future with their new plug-in, hybrid, high-performance electric vehicle – the BMW i8. And to get the word out about this achievement, BMW released a Television ad that aired Feb. 7, during the Opening Ceremony of the Sochi 2014 Winter Olympics, according to a press release issued the same day by BMW.
The BMW i8 ad, called ‘Hello Future,’ features the voice of Arthur C. Clarke, an inventor, futurist and science-fiction author of works such as 2001: A Space Odyssey. He talks of the future and how fantastic and outlandish it will be.
Check out the commercial above and get ready for the launch of BMW’s i8 and i3, which will be on showroom floors in the second quarter of 2014.