BMW is already starting to market the upcoming i3 to the masses with a video that announces the unveiling date for the car, July 29th. Apparently, BMW thinks that their first electric production car will be more popular with the high-fashion crowd, as the video looks like they took a page out of a clothing brand’s book.
In the video, you’ll see a bunch of models standing around, looking incredibly excited about standing around. Eventually, you’ll see the words “It’s time to learn a new German word: Vorfreude” come across the screen. Well, I guess it was time for me to learn a new word, because I had no clue what that meant. After a quick search, I learned that the word loosely means “pleasant anticipation”.
So, are you “pleasantly anticipating” the arrival of the new BMW i3?