There are plenty of ways that you can incorporate a pumpkin into holiday marketing to capture the spirit of Halloween, but Audi just took use of the orange gourd to an entirely new level.
In a Tweet and YouTube video shared today, Audi showed off a 360° gif of the RS7. It’s grainy, black and white and choppy. But when you consider the fact that these images were captured by pumpkin cameras, this gif becomes pretty impressive.
— Audi (@Audi) October 29, 2015
Yes, pumpkin cameras. These pictures were captured by cameras made of pumpkins. Through the use of centuries-old tech, Audi’s team turned somewhere from 20 to 25 pumpkins into pinhole cameras. I’ll admit, I had to turn to Wikipedia for a quick explanation of what a pinhole camera is, since, at 25 years old, I’ve spent far more time around DSLRs than anything using film.
For those who are unfamiliar with pinhole cameras, like I was, you can read the whole article here, but in quick summary it’s a light-proof box with one small hole on one side. An image is projected opposite of the small hole onto photographic film, which is then developed in a dark room, just like in the good ol’ days. These images can take anywhere from a few seconds to a few hours to capture.
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So, Audi made these pinhole cameras out of pumpkins. Then they set the pumpkins up in a complete circle around an RS7 on a white backdrop. Then they developed the film, digitized the images and compiled them into an eerie gif for Halloween, served up fresh to you on social media.
Check out the video and gif, then find your own Audi for pinhole camera practice from our exclusive listings.
(via YouTube, Twitter, Wikipedia)